Scarlet Knight Interest Communities banner
ROLE: Solo project
TOOLS: Adobe Illustrator
OVERVIEW
The Rutgers Student Center and Activities (SCA) launched a social media campaign in Fall 2020 encouraging incoming freshman students to join a Scarlet Knight interest community. These communities were an effort by SCA to build camaraderie among students and to help integrate them to university life despite virtual classes.
The client requested a bold, colorful, and clean design for an email banner that included each community's color.
Pictured below are the initial mockups of the banner. The design on the left was selected due to its more professional approach.
Lines in the abstract shape were colored to correspond to the different colors of the interest community houses. The SCA logo was added to the graphic.
The client requested a solid colored background. The Rutgers and SCA logos, as well as the catchphrase, was recolored to stand out against the background.
