Scarlet Knight Interest Communities
ROLE: Solo project
TOOLS: Adobe Illustrator, Photoshop
OVERVIEW
The Rutgers Student Center and Activities (SCA) launched a social media campaign in Fall 2020 encouraging incoming freshman students to join a Scarlet Knight interest community. These communities were an effort by SCA to build camaraderie among students and to help integrate them to university life despite virtual classes.
The client requested bold, colorful designs intended to catch student attention on social media. Each community's objective was summarized on the corresponding graphic. Pictured below are the graphics posted on SCA's Instagram story throughout the week.
The client also requested several iterations of the first graphic to post on other social platforms, including Instagram, Twitter, and Facebook.
