COMMUTER ZONE
ROLE: Solo project
TOOLS: Adobe Illustrator
OVERVIEW
The client requested an event poster design that included an arcade theme with game tokens and ice cream. The poster was targeted at commuter students at the university.
The title of the poster was created first to set the tone of the design with retro-like lettering and a bright color palette. The overall design was made to mimic a pinball machine to unite the arcade theme with the mood of the title.
Elements were created individually to represent the modes of transportation commuters often use and the activities available at the event. Additional text was added to make the poster more interactive for the audience.
24"x36" poster
Digital display (1920x1080 px)
